Challenge
Select one aspect of the mobile responsive version of delta.com to innovate with the goal of improving one or more of the following: customer satisfaction, streamlined user experience, or task completion.
— Define what activities a user would typically complete to successfully finish the task
— Provide a timeline for the overall project design process and handoff
Results
The finished result gives users even more power to control their results, ability to filter out any unwanted options, and reduces the time it takes to make a decision and ultimately a purchase.
- Reduced cognitive overload
- Optimized efficiency
- Put the power of choice in the users hands
The timeline provided for this task from define to handoff was 3 weeks, inclusive of Iteration and user testing, if done efficiently.
